Privacy Policy

Privacy Policy - PALETT (B2B)

Last updated: June 11, 2026

The PALETT brand, published by SAS LPP, operates this B2B online store. This Privacy Policy describes how we collect, use, and disclose your personal information when you access our site, use our services, make a purchase, or communicate with us.

Our store is powered by the Shopify platform, which provides us with the technical infrastructure necessary for selling our products. By accessing and using our Services, you acknowledge that you have read and understood the terms of processing your information described below.

1. Data Controller

Personal information collected via this store is processed by the company that owns the PALETT brand:

  • Company Name: LPP SAS

  • SIRET: 819 588 534 00027

  • Intra-community VAT number: FR11819588534

  • Registered Office: 15 avenue de l'Étoile, 44500 La Baule, France

  • Contact: info@palett.fr

In accordance with applicable regulations (GDPR), SAS LPP is the sole data controller for your personal information.

2. Personal Information We Collect

As part of our wholesale (B2B) business, we collect the following categories of information:

  • Professional contact details: First name, last name, company/store name, billing address, shipping address, phone number, and email address.

  • Account information: Login credentials (the password is encrypted and not accessible to us), preferences and settings for your professional area.

  • Financial and transaction information: Your order history, items viewed or placed in your cart, invoices, payment confirmations. Credit card data is processed directly by our secure payment providers.

  • Technical and browsing data: Information about the device used, browser, IP address, cookies and trackers necessary for the proper functioning of the Shopify store.

3. How and Why We Use Your Data (Legal Basis)

In accordance with the GDPR, each processing activity is based on a strict legal basis:

  • Contract performance: Processing and shipping of your accessory orders, management of restocks, delivery tracking, processing of return requests, and management of our B2B customer service.

  • Compliance with our legal obligations: Management of invoicing, accounting, and tax declarations.

  • Our legitimate interest: Securing our site, preventing fraud or cyberattacks, improving our collections and the site's user experience.

  • Your consent: Sending our professional newsletters or invitations to discover our new collections (you can unsubscribe at any time), and placing non-essential audience measurement cookies.

4. Data Sharing and Disclosure

To provide our services, we only share your data with trusted third parties:

  • Shopify: Our host and e-commerce solution (Shopify International Limited, Ireland), which processes your data on our behalf.

  • Our logistics providers: Carriers and postal services responsible for delivering your packages from La Baule to your store.

  • Our payment providers: To secure bank transactions.

  • Administrative or judicial authorities: Only if required by law or legal procedure.

5. Cookies and Trackers

We use cookies to maintain your professional session, analyze site audience, and secure the shopping cart. Non-essential cookies are subject to your acceptance via the cookie banner, which complies with CNIL guidelines, upon your first connection.

6. Retention Periods

We retain your data only for the time required for commercial or legal activity:

  • Customer data / commercial relationship: For the entire duration of your professional account activation.

  • Accounting documents and invoices: 10 years, in accordance with Article L123-22 of the French Commercial Code.

  • Commercial prospecting (Newsletters): A maximum of 3 years from your last interaction with us (opening an email, placing an order, etc.).

7. Your Rights and Choices (GDPR)

As a professional residing in the European Union, you have the following rights regarding your data: right to access, rectification, erasure, objection, restriction, and portability of your personal data.

To exercise any of these rights, you can contact us directly by email at the dedicated address: info@palett.fr or by postal mail to our registered office in La Baule. If you believe, after contacting us, that your rights are not being respected, you have the right to lodge a complaint with the CNIL (www.cnil.fr).

8. Security and International Transfers

While no method of transmission over the Internet is foolproof, we implement all standard security measures (SSL protocols, encryption) provided by Shopify to protect your information. As part of using Shopify, certain data may be transferred outside the European Economic Area; these transfers are governed by Standard Contractual Clauses to ensure their security.